Your seed list is matched to our multiverse of 150 million profiled organisations from across the globe
Receive business profiles and buyer behaviour signals from across our multiverse
Match your data
Create your personalised predictive formula
Seed list organisations within our multiverse, as well as any look alikes are identified
Signals from relevant buying behaviours from across the web, search, ad-networks and social media are all monitored and captured to help identify the companies most likely to buy from you
Powerful predictive models
Build your predictive audience segments
Nexus ranks your customers’ and prospects’ behaviour according to their likely interest and assigns them with a score
With algorithms incorporating up to 50 different data signals from 30 data sources, highly powerful predictive models are created
These predictive segments can then be used to fuel highly effective and attributable marketing campaigns
Constant analysis using machine learning
Analyse key trends and behaviours
Continuously analyse buying trends and visualise the results to help drive your campaigns
Create a virtuous cycle to maximise your return on investment – feed the outcomes from your campaigns back into Nexus to harness the full power of its predictive models
Over time, machine learning will adjust your audience segments and predictive scores according to both positive and negative scores
